Hi. I’m Rey.

I am passionate about creating products and experiences that helps people, benefits companies, and empowers the people who work for them.


I don’t start from myself and move outwards: that’s backwards. I partner with people and businesses to understand their goals and pains. Throughout it all I make sure to creatively collaborate on achievable solutions.




I do this using several frameworks and methodologies—like SCRUM, Design Thinking, Jobs-to-be-Done, Desirability-Viability-Feasibility modeling, Customer Journey Mapping, Impact mapping, and Business Process Modeling (to name a few).


  • SAFE 5.0 Certified PM/PO
  • Scrum Certified PO
  • Certified Scrum Master

Success History

I’ve been doing this for years and here is why I’m good at it.

  • I leverage my multi-industry know-how of adjacent experiences..
  • I listen and learn from people and data to inform my decisions.
  • I express myself clearly with excellent communication skills.
  • I have the ability to quickly grasp technical issues.
  • I’m strategic and tactical with a strong foundation of user experience to back me up.
  • I understand, work with, and shape the vision of customers and business stakeholders into actionable features or stories in a prioritized backlog.
  • I orchestrate user-story mapping sessions to ascertain the scope of the need.

Here are some of the places I’ve succeeded.

  • Financial Sector (People’s United Bank)
  • B2B and B2C (Henkel)
  • Media and Entertainment (ESPN, Rise)
  • Advertising (Bertelsmann-Time-Warner, several agencies)
  • Publishing (Doubleday)

Get to Know Me.

I’m more than a set of skills.

I’m a leader who loves rolling up his sleeves to get the job done. I love having a laugh with my team-mates over lunch or dinner. I am always happy to join them in the trenches to do what’s best for the customer and the company. I’m family oriented, life-focused, and open to a conversation.

So let’s talk.

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